Posts Tagged ‘marketing’

Amazing Email

Wednesday, September 15th, 2010
I received this marketing email today from Perry Marshall, email marketing guru. For me, it hits home in a lot of ways. You see, I ran a BBS, “The Cat’s Tail”, for the company I worked for, Ames Supply Company, in 1993 or so and was just like Perry and his friend in those days. We had 300 baud and 24oo baud modems hooked up to it and it was all character-based. I did those things and felt the same way as Perry does in this story. It is amazing how the world changes around us. 

Here’s Perry’s story….

15 years ago today, on September 15, 1995, I opened my very first email account. Who’d have thought that in 2010 I’d send an email to tens of thousands of people in 50+ countries and tell ’em all this crazy story? (And send you the email from Brussels, Belgium no less.) Congrats on being one of those lucky people :^>

Earlier that same day I’d been driving down by Chicago’s Midway airport and I experienced another first. I saw something on a billboard I’d never seen before:

“www.southwest.com”

My first URL in a piece of advertising. I’d never been on the web before, but I’d heard about it. I distinctly remember thinking at the time that this was probably a pretty big deal.

I knew this guy who ran a Bulletin Board Service (BBS) from his apartment about 2 blocks from where I lived. It was called Syslink. I paid him a few bucks and he set me up with an email account through an address called syslink.mcs.com.

I had a 1200 baud modem on a 286 computer that Laura and I had bought during college. It had no hard drive, just floppy disks. I would start the computer with the DOS boot disk then insert the modem disk and dial in. I’d get on the BBS and send emails to my very few friends who used email.

The guy even gave me special email addresses where I could send them a search phrase and get back listings of websites on those topics. A pre-search engine search engine.

Geez, just telling you this story makes me sound old. As though I grew up shoveling coal into a steam engine. Can you hear my bones creak?

Actually, at 41 I don’t consider myself old at all. But according to Internet “dog years,” that 286 computer we bought in 1990 is 140 years old now :^>

The advent of email meant that for the first time in human history, any human could contact any other human, anywhere in the world, for FREE. Is that a landmark achievement, or what?

I predict email will last a very long time, much like the Compact Disc has lasted a very long time. It’s hard to obsolete something that’s fundamentally right. Email is *the* most intimate of all mass communications media and whatever skills you develop in using email is among the most rewarding there is.

Audio and video and virtual experiences will continue to multiply. But there will never be a substitute for two people exchanging written words with each other. Long may it last.

Join me in celebrating 15 years of long-distance relationships with people around the world.

Perry Marshall
——-
Thanks Perry.
Kevin P. Wojdak